Vitalkost AS has taken over the shares in M.Willumsen AS – strengthening its position in the market for health and wellness products.
Vitalkost AS is pleased to announce that the company has acquired all shares in M.Willumsen AS. The acquisition marks the start of a strategic collaboration that provides significant opportunities for further growth for both companies.
Managing director and owner of M. Willumsen AS, Marianne Willumsen, and key employees will continue to work at Vitalkost AS. This ensures continuity, professional expertise and the continuation of values that have contributed to the company's development over many years.
– We are very pleased to have Marianne and her team on board. M. Willumsen AS has strong brands and a solid reputation in the market, and together we see synergy effects in both assortment, customer work and operations, says Totto Solvang, CEO of Vitalkost AS. Both companies operate largely towards the same customer groups. The acquisition will therefore provide synergies – particularly within warehousing, logistics and product flow, where coordination will contribute to both better efficiency and better delivery precision.
M. Willumsen AS is known for strong brands in the health and wellness segment such as Pukka tea, Fredsted tea, Quies, OGX and more, and this will now become part of Vitalkost's portfolio. Vitalkost, in turn, is part of the Humble Group, which in turn owns Vitalkost AS. Humble Group currently owns 47 companies operating in the FMCG industry, and the acquisition of M. Willumsen AS further strengthens the group's position.
"This is a big and positive milestone for us. We were proud to be acquired by Humble Group, a Swedish listed company, and to further develop our brands under a strong and forward-looking organization like Vitalkost," says Marianne Willumsen.
With two portfolios containing strong and well-established brands in health, wellness and natural products, the combined company will be even better positioned for future growth in the Nordic market. Our goal is to integrate our companies by the summer of this calendar year.
If there are any questions you are curious about, please contact:
Totto Solvang, CEO Vitalkost AS. totto@vitlakost.no tel +47 90855005
Or
Marianne Willumsen, CEO M.Willumsen AS, marianne@mwillumsen.com tel +47 982 34 700
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